DANA WHITE'S WILD RIDE: UFC BOSS BRINGS CHAOS TO THE SWEET SCIENCE!

Dana White, the loud-mouthed impresario behind the UFC, is never far from controversy, is he? The man who promised to shake up boxing with Zuffa Boxing has once again found himself in the eye of a storm, this time far from the canvas. Reports emerged about an alleged shooting at a Donald Trump event, and White's take? "It was awesome." A proper head-scratcher, that one.

Now, us old-school boxing blokes, we understand a bit of bravado. We’ve seen plenty of characters, from the showmanship of a Prince Naseem to the quiet menace of a Lennox Lewis. But White's latest pronouncement, delivered with his usual blunt force, raises eyebrows. Is this the kind of 'awesome' he wants to bring to the noble art? The man's got a track record of turning heads, often for the wrong reasons, but he's also built an empire.

His foray into boxing has been quieter than expected, a far cry from the seismic shifts he promised. Yet, his influence looms. When a figure like White speaks, the fight world listens, even if it's often through gritted teeth. We've seen promoters like Frank Warren and Eddie Hearn navigate the choppy waters of public opinion with a bit more finesse. White, however, prefers the direct hit, the knockout blow in the court of public opinion. It’s a bold strategy, but one that keeps him relevant, whether you love him or loathe him. He's a disruptor, no doubt, but sometimes you wonder if he knows when to keep his gob shut.